PRIVACY POLICY
At SANTA CROCE we stress the importance of privacy and are committed to earning the trust
of our guests by adopting high standards for the protection of personal data.
Our policy outlines the type of personal information we collect and receive, the circumstances
in which we collect or receive personal information, the policies and procedures we have
established outlining its use and storage, and for sharing certain types of personal information
in certain limited circumstances, the procedures you should follow if you have any questions
or requests in respect of your personal information or our policies and procedures and the
person to whom such questions or requests should be directed, and the means by which to
communicate with that person.
In this policy, personal information means information about you that is personally
identifiable like your name, address, e-mail address or phone number, and that is not
otherwise publicly available and is not part of your work identification. It also includes
information on guest preferences and usage, when such information is supplied to or recorded
by SANTA CROCE in the course of transacting business with an individual.
SHARING YOUR PERSONAL DATA
WITH US
– By making a reservation or using SANTA CROCE services
– By providing the information to us
– By participating in a marketing initiative
– By visiting our website
Below we will outline the type of information normally collected in each of these
circumstances, the reasons for doing so, how we will use it and store it.
MAKING A RESERVATION
When making a reservation or using SANTA CROCE services it is necessary to have
information in order to identify you, contact you and to process your purchase and requests.
This information usually includes your name, address, phone number, e-mail address, credit
card number and expiration date, and language preference. It may also include, if you choose
to share that information with us, your preferences regarding the delivery of your service such
as type of room, type of bed, and the like.
We also offer special discounts from time to time that may have qualifying criteria. Sometimes
we offer special offers to, for example, seniors or for children. To assess your eligibility and
process your reservation correctly, we need to record your date of birth at the time of booking.
You may be required to provide personal identification with your date of birth in order to verify
this upon check-in.
From time to time, we offer packages or other services that involve third parties. If you are
partaking of such a package or service, your personal information will be shared with that third
party to the extent necessary to provide that service and process the purchase or request.
SANTA CROCE may use the information you provide to send you offers and information about
services and those of selected third parties. Your information will not be given to these third
parties but rather the offer of the third party will be provided to SANTA CROCE which will
manage the distribution.
RECEIVING TARGETED,
TIMELY
NOTIFICATIONS
OF TIME SENSITIVE OFFERS
To sign up for this service we require you to provide us with your e-mail address, first name,
last name, language preference, and country of residence. You may unsubscribe at any time
using the link provided on every e-mail message and you will no longer receive e-mail offers
and promotions for the specified subscription or website, as the case may be. You may at any
time in the future opt-in to receive e-mail offers.
VISITING OUR WEBSITE
We use “cookies” on our website. Cookies are pieces of information that an Internet site
transfers to your hard drive for record-keeping purposes. The use of cookies is an industry
standard — you’ll find them almost everywhere on the Internet. SANTA CROCE uses cookies
to recognize visitors when they return to our site. Once we know it’s you, we can customize
your online visit.
We may also evaluate our content and services and tailor our website, for visitors, based on
other information we collect, such as IP addresses, which are numbers assigned to your
computer whenever you use the Internet, pixel tags (or clear gifs), and the type of Internet
browser or operating system you are using. This information is collected in the aggregate, but
we may tie it to your personal information through cookie use as described above.
We use Google Analytics to measure how visitors interact with content on our website. We also
use Facebook Custom Audiences to ask Facebook to show you ads that are customized based
on your interaction with our website or our Facebook account and to measure how you interact
with those ads. All of these services use cookies and similar technologies, such as web beacons,
tags and embedded scripts, to record information about your interaction with our website.
Additional information on how these services use such technologies can be found on Google’s
website and Facebook’s website. The Google Analytics security and privacy principles
summarize how Google protects information collected through Google Analytics. Facebook’s
Data Use Policy describes how Facebook protects information collected through Facebook
Custom Audiences.
If you do not wish to have data relating to your visits to our websites collected through Google
Analytics, you may opt-out by installing the Google Analytics opt-out browser add-on. You
may opt-out of Facebook Custom Audiences by visiting Facebook’s opt-out page.
WHY WE COLLECT
PERSONAL INFORMATION
– To establish and maintain a responsible commercial relationship with you and to
provide ongoing service.
– To understand your needs and preferences. We maintain a record of the products and
services you receive from us, and we may ask for additional information so that we can
serve you better. For example, we may record your preference for type of room.
– To develop, enhance, market or provide products and services. For example, we look
at our guests’ use of our services so that we can better understand how to improve our
services.
– To manage and develop our business and operations. For example, we analyse guest
patterns of usage of our hotels and services to help us manage them efficiently and plan
for future growth.
WHEN WE DISCLOSE
PERSONAL INFORMATION
Only in these limited circumstances:
1. We may disclose a guest’s personal information to a person who, in the reasonable
judgment of SANTA CROCE, is seeking the information as an agent of the guest – for
example, a travel agent who is booking a reservation on behalf of the guest.
2. Personal information will be shared with SANTA CROCE for which your reservation
has been made so that they may provide the services you have reserved.
3. Personal information may be shared with other Hellas Group companies so that they
may better provide services to you.
4. Personal information will be shared with a third party involved in supplying the guest
with the services they have purchased to the extent necessary to effect the supply and
the processing of the transaction.
5. Personal information may be shared with a third party retained by SANTA CROCE to
perform functions on its behalf such as reservations handling, data processing or
storage, guest surveys or research.
6. Personal information may be shared with an agent retained by SANTA CROCE to
evaluate a customer’s credit worthiness or in order to collect a customer’s account.
7. Personal information may be shared with a public authority or an agent of public
authority if in the reasonable judgment of SANTA CROCE it appears that there is an
imminent danger to life or property which could be avoided or minimized by disclosure
of the information, or which disclosure is compelled by legal authority.
PRINCIPLES
Santa Croce:
– will not collect, use or disclose your personal information for any other purpose than
those identified above, except with your consent
– will protect your personal information with appropriate security safeguards
– will take appropriate steps to protect the confidentiality of your personal information
when dealing with third parties
– will strive to keep your personal information as accurate and up to date as is necessary
for the purposes identified above
– will honour your request to access your personal information in as timely fashion as is
reasonably possible.
You are always free to refuse to provide personal information to us and you may also withdraw
your consent with respect to the use of your personal information for marketing purposes at
any time, subject to legal or contractual restrictions and reasonable notice, by e-mailing us and
providing us sufficient personal identifiers so we can act effectively on your request. However,
in either case, this may limit our ability to serve you.
CONTACT INFORMATION
If you have any questions regarding this Privacy Policy or your personal data, please contact:
Santa Croce Santorini
Pyrgos, Santorini, Greece
UPDATES TO THIS POLICY
We may update this Privacy Policy from time to time
to reflect legal, operational, or technological changes. Updated versions will be published on this page.
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